fotobanka Profimedia | ID záberu: 0078252100
Chinese sportswear brand PEAK chases American Dream--File-- Chinese consumers crowd a Peak sportswear store in Nanjing, east Chinas Jiangsu Province, October 1, 2009. Although names like Anta, Li Ning and PEAK do not yet ring the same bells stateside as Nike, Adidas or Puma, over the past several months, we have seen concerted efforts by these three homegrown Chinese sportswear brands to change that. Led by Li Ning ?? which opened its first U.S. retail location in Portland, Oregon this February, and recently signed a multimillion-dollar sponsorship deal with NBA rookie Evan Williams ?? Chinese sportswear brands that have seen great success at home but are virtually unheard-of overseas are making gradual advances towards the cut-throat American market. It is interesting to compare the American growth strategies of these Chinese sportswear makers to the European and Japanese brands who preceded them. While Japan ( automatický preklad ) ( ukáž pôvodný text ) | ||
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| Je to dielo spravodajského servisu určené len pre účely spravodajskej služby podľa § 12 (3) zákona č 40/1964 Zb., Občiansky zákonník, v znení neskorších predpisov. |
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